branding for writers
November 26, 2008
- "Branding" has become quite a catch word these days. As nonfiction writers, we, too, need to "brand" ourselves and our work. We even need to go so far as to become a "media brand." In the process, however, we can make our writing more marketable to publishers, and, ultimately, to readers.What exactly is a media brand and how do we as writers go about accomplishing ...
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November 20, 2008
- Almost every week I find myself having a conversation with one writer or another about why he or she needs to have a website or a blog. I'm getting a bit tired of the discussion, but I keep repeating myself for one reason: I know how important it is in this day and age for every writer to have an Internet presence. Plus, if a writer has dreams of become the author of a book, they almost have ...
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