demographics
March 4, 2009
- Imagine for a moment that a major retailer decided to create a marketing campaign for everyone in the U.S. whose last name began with a “J.” Household income, education, age, gender, race and other demographic factors would not matter. The only unifying element in this group would be the first letter of each person’s last name. As absurd as this sounds, that is essentially what some ...
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December 29, 2008
- Chris Goldberg’s recent article at the Huffington Post states that men, in general, simply do not read. “But is it our fault?” he asks. “Or have publishers just given up trying to publish and market books that we want to read?” A sadly self-fulfilling prophecy? It’s true that we need writers, and publishers with the balls to market them, but in this case I think change must start with ...
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September 26, 2008
- Leadership is more important today than ever before in our history. The rapid pace of change in technology, economics and a whole host of other factors, globalization, changing social expectations, and changing demographics of the work force place greater than ever demands on leaders. I have a personal theory of leadership that is somewhat controversial and not exactly ...
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September 26, 2008
- Leadership is more important today than ever before in our history. The rapid pace of change in technology, economics and a whole host of other factors, globalization, changing social expectations, and changing demographics of the work force place greater than ever demands on leaders. I have a personal theory of leadership that is somewhat controversial and not exactly ...
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August 4, 2008
- I’m going to go ahead and spend some time writing my own blog tonight. I’m a little irritated. Well, a lot! I got a few bones to pick all with the same theme.I’m going to go ahead and start with the ignorant bitchasses that keep saying…“You’re just voting for Obama because he is black!”I will try and respond to this without cursing or getting angry.Since I’m a factual kinda gal, ...
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June 5, 2008
- If you've no idea what to expect of the second largest book fair in the world, you will not be alone. Here are some important Dos and Don'ts:1. Do plan ahead. Look at your BEA catalog on the first day. Page through and fold over each page you want to access quickly in the near future. There is so much to see that you have to be very selective, even if your feet hold out. 2. Do ask yourself: ...
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