audience and niche
Evie Shockley's post about cultivating audience inspired interesting comments describing a few Red Roomers' experiences. Two of my books came out at just about the same time, and the story of each was so different. It took me years to find how to write Disguised as a Poem: My Years Teaching Poetry at San Quentin - -- to discover what was, and wasn't, mine to tell -- and then a couple more years to sell what I wrote. Everything about the process was a (deep and good) challenge.
In the midst of that process, I was sharing poetry with little kids and their classroom teachers asked me to teach them how to do what I was doing. Then they asked me to write them a book. Then they told me to publish what I'd written. Then they told me which publisher to send it to. And then that publisher took it. Everything about the birth of Teeth, Wiggly as Earthquakes: Writing Poetry in the Primary Grades was fun and relatively easy (the path created for me ).
The books came out at almost the same time, as I say, and as I didn't know how to find an audience for Wiggly, I relied on the wonderful Stenhouse Publishers to do it for me. With Disguised, once again, I worked hard, throwing myself into finding the readers I thought might be there -- setting up readings, interviews, lectures, etc. With Disguised, too, I lucked out with my publisher: Northeastern University Press was fantastic. Although the staff was so small and I had to do a lot of the work, they were right there with material support in every way they could be.
The two books -- one taking little from me but love, and the other taking just about all I had to give -- have sold about the same number of copies (very mid-list). I've gotten lots of nice response to Wiggly, but I often joke that -- although Disguised has sold only a few thousand copies -- I've heard from just about every reader. Partly, I think, this is because Northeastern is (was -- the university shut down the press a few years ago) a university press and the bulk of the book's readers have been college students who want me to know what the book has meant in their lives. Also, there is a small world (a niche, I guess such worlds are called these days) actively involved in prison arts and prison issues, and we tend to find each other and to be grateful for each new experession of what it is we do and see and work toward.
I don't know exactly what I think of these "niches." I love the community of prison artists and activists I feel so close to. At the same time, I'm pretty sure Disguised tells a story more people than those in this niche would find of interest. As a reader, I love when the new book of an author I already love is released. But I also love being surprised, finding a book by an author or on a subject not already close to my heart. Current directions in publishing and book distribution seem to encourage finding one's niche, and to discourage being surprised by the unexpected. I suppose, as with most things, there's something gained and something lost.
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Cheryl L Snell says:
Cheers for the unexpected!
Building a brand or finding a niche can be at odds with developing creativity, it seems to me. Didn't Faulkner say that he only knew what he thought about a subject after he'd written on it? And that's not even touching on form or genre. You can't stuff a novel into a poem. You have to let a subject choose how it wants to be in the world.
Sorry, Judith, I'm off on a tangent again!
Cheryl Snell www.shivasarms.blogspot.com
Judith Tannenbaum says:
Tangent's my middle name
Hi Cheryl: Thanks for writing with this cheer for the unexpected. I look at the broad field of this question both from the pov of a writer -- who am I writing for? how do I find readers likely to be interested in what I write? -- and of a reader (given distribution systems that increasingly rely on the notion of niche, how do I discover what has the power to completely surprise me?)
I know you're a poet, too, and here's a story you might like. In the late 80s, the artist-facilitator at San Quentin put together a panel of artists to talk to the men about our work and how we made a living -- there was a visual artist, a musician, a dancer, and I was the poet. At the end of the the panel, one of the prisoners pointed to me and said "She's the only one I trust." Why? Because poets are never going to make a living on our work, so we had to be into creating for the right reasons :)