If you spend much time on the internet, you already know this, and from more knowledgeable sources than this one.  But just in case, my dear writers and readers, here's a thumbnail:

Amazon.com, in a stunning failure of wisdom, enacted a policy of "deranking" books with "adult" themes.  The company sorted out tags indicating erotica or any gay/lesbian content, and removed sales rankings.  It also removed such books from its bestseller lists.  I can't begin to explain how they thought this would work, any more than I can explain how Google thought it could violate five million copyrights and no one would notice.

The response, in the new model of instant communication, has been a storm of Twitter exchanges symbolized by this keyword:  #AmazonFail.  I don't Tweet, myself, but this one was so huge, and so instantaneous (all happening on the Easter holiday) that news outlets had it picked up by evening of the same day.  There's a huge outcry, and there should be.

Folks, they deranked Lady Chatterly's Lover.  Puh-leez.