This is a lesson I learned in my musical career.  Whatever the press says, you just have to suck it up.  Anne Rice did a great job of dramatizing this principle by embarrassing herself with a long, egocentric letter on Amazon.com complaining about the bad reviews for her last book.  Now Alice Hoffman--Alice Hoffman!--has done the same, Tweeting to her fans about a review in The Boston Globe.  OMG.  She gave them the poor reviewer's phone number, and urged fans to call and complain.

Don't do it, folks.  No one is big enough to get away with that.

 Details here:  http://www.mediabistro.com/galleycat/lit_crit/alice_hoffman_is_ready_to_rumble_120199.asp