Building books that sell in the digital age by Seth Godin
Via Seth's blog today:
Here is what Seth said on his blog in it's entirity and afterward an introduction to who Seth Godin is and why writers should listen to him:
- Jeff sent over this video, which I didn't know was online. It's almost two years old, and more informal (and a lot more self-focused) than my usual talks.
- In my presentations, I don't often go into detail about the tactics I've used on books I've marketed, so if that's something you're interested in, here you go. I hope the lessons from the book business work for you, whatever you sell.
- [It's possible that you won't see the visuals at the link above. Try this if that one doesn't work--or change the source on the right just below the box that holds the video.]
About Seth Godin:
- writes the most popular marketing blog in the world;
- is the author of the bestselling marketing books of the last decade;
- speaks to large groups on marketing, new media and what's next;
- and is the founder of Squidoo.com, a fast-growing recommendation website.
- Godin is author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world. Seth's latest book, Tribes, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. The Miami Herald listed it among the best business books of 2008.
[Read more here....]
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