Synopsis:

Today, a strong Web presence is standard business practice. Now you too can attain maximum exposure and truly succeed. An effective cyber-strategy is your company's ticket to a whole new venue of sales and exposure. Don't get shut out of the burgeoning e-marketplace. Get involved!

In Streetwise eCommerce, Web guru Aliza Risdahl shows you how to maximize your digital presence. With the strategies, tools, and knowledge packed into this ultimate guide, your company will be Internet ready in no time. Risdahl walks you through the ins and outs of becoming an effective Web force and teaches you how to:

• Tailor an Internet program to your overall business plan
• Create and manage an e-mail list
• Design a Web site
• Build an online community
• Market and sell online
• And much more

Streetwise eCommerce is your guide to selling and marketing on the Internet. Tap into the ultimate online resource to make your presence known-and your profits soar!

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Author Comment:

I actually argued with my publisher that this book should be called Streetwise EBusiness because only 3 or 4 chapters covered Ecommerce and the rest was about doing business online, marketing your business online, and using the Internet to grow your business reach. But alas, the author rarely wins those debates. I definitely feel this is a useful book to any business owner struggling to integrate the Internet into their business processes. Basic but not dumbed down.

Topics/Categories:

blogging, ebusiness, ecommerce, emarketing, Internet, marketing, web

Genre:

Business, Marketing, Technology

Type of Work:

Book

Publishers:

Adams Media

Awards:

National Press Women Award for Best Nonfiction How-To Book; Alaska Professional Communicators Award for Best Nonfiction How-To Book

Original Publish Date:

October 1, 2007

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