This Business of Television (Third Edition)
Synopsis:
Leading book about the wide ranging and rapidly changing television industry: distribution, production, marketing, legal, FCC, rights, international, big media companies US and global. Also includes detailed analyses of special uses of television: religious, home shopping, non-commercial, etc.
Topics/Categories:
Business, entertainment, media, new media, Television
Genre:
Business, Career, Economics, Marketing
Type of Work:
Publishers:
Publishing Notes:
Third Edition is a major reworking of past editions.
Formats:
Hardcover book
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